OUR BLOG

How to Design a Logo That Best Represents Your Brand

Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...

WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT

Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...

WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

DOES EFFECTIVE WEBSITE DESIGN
ENHANCE THE SALES FUNNEL?

We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This...

A MARKETING AGENCY PERSPECTIVE
ON WEBSITE DESIGN

As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking...

Not Your Grandfather’s
Newsletter!

Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletters provide a wealth of opportunities for...