What Does It Take to Build a Brand?

  We hear this question a lot in our conversations with potential clients. Often they refer to brands like Apple, Nike, Coca-Cola, Amazon — huge brands that are known around the globe. Thing is, all of these brands had humble beginnings, and no one knew of them until long after...

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WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT

Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...

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WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

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DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?

If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...

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WHY ARE YOU
BEING IGNORED?

When we meet with organizations looking to start a relationship with a new marketing agency, many of the conversations start with them saying, “We realize we aren’t doing a good job at marketing” or “We feel we could be doing marketing better.” When we ask them to describe what they...

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Alpha Dog Advertising Marketing Budget

HOW TO SET
A MARKETING BUDGET

One of the first questions we ask when meeting with a prospective client is “What is your marketing budget?” Most often we receive either a blank stare or an answer that tries to rationalize why they don’t want to tell us. The latter usually stems from fear, the fear of...

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