OUR BLOG

Start Being
"Moody"

A mood board or “inspiration board” is a tool used by designers to establish the aesthetic feel of a project. It is a collection or collage of images, patterns, fonts, color palettes that communicate the overall direction of the project – It puts your ideas into context. When do we...

Let's Hear
Your Bark

Alpha Dog was included in a panel discussion on Professional Practices held at the AIGA Student Group of York College. Kristin, among 4 others, talked about the do’s and don’ts in the office and with client interactions.

Home Sweet
Phone

As a leading positioning and advertising agency, we are always looking at the latest digital marketing trends and new social media applications in order to keep our clients in the know. Upon hearing of Facebook’s newly unveiled application, I took a closer look. As a response to the move from...

Social Media Search Engine
on the Horizon

Let’s say I am visiting Miami (-a dream in this cold weather), and I am desperate for a good Cuban sandwich. I could use Google to search where to go, which would most likely lead me to websites with the best SEO for a Cuban, which is fine. But I...

"Branding"
= Positioning

Branding, branding, branding. I have a love/hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were...

Alpha Dog Provides a Little Heart
and Soul

Catlin Williams, Kristin Jerzycke and Craig Trout support the Susquehanna Waldorf School at their annual Heart and Soul gala held at the Lancaster Country Club.