DOES EFFECTIVE WEBSITE DESIGN ENHANCE THE SALES FUNNEL?
We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This type of website design strategy helps to decrease the buying cycleand can enhance your opportunities for revenue growth.
Another way to approach your website and how you design it is to think of it as an active part of your sales force. What expectations do you have of your sales teams, and what procedures do you have in place to keep them on track as it relates to finding and converting potential customers? Your website should act in the same manner.
So how do you do it?
Download our free e-book, “Top 25 Website Must-Haves for Driving Traffic, Leads & Sales,” and get your business on the right foot when it comes to creating a website that acts as a lead conversion tool instead of just a passive website.
Here are a few topics you’ll tackle:
- Tips for getting found online
- Building inbound links
- On-page SEO recommendations
- Maintaining brand consistency
- The importance of blogging
- Effective calls-to-action
If you still have questions after reviewing our web guide, contact us! We can have a conversation about what you are looking to achieve for your business and for your brand.