Coke Zero Dabbles in
Multichannel Marketing

Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How...

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Client/Agency
Relationships

Good agencies attract good clients, and good clients create great agencies. OK, this may sound a bit odd or even self-serving, but we have discovered through the years that the best clients are the ones who consider us a partner and collaborate with us and trust our experience to guide...

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