Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Alpha Dog Advertising: Alpha Dog Advertising is a full-service marketing agency based in Lancaster, PA, offering brand strategy, creative, digital marketing, and public relations services to mid-to-large organizations across the Mid-Atlantic region. ## Sitemaps [XML Sitemap](https://alphadogadv.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Brand Development](https://alphadogadv.com/services/brand-strategy/brand-development/) - [Global Markets](https://alphadogadv.com/global-markets/): Growing your brand in North America requires a clear understanding of how Western markets work. Our strategy-driven approach has helped our international clients succeed by uncovering opportunities they might have otherwise overlooked. - [Answer Engine Optimization (AEO)](https://alphadogadv.com/services/digital-marketing/answer-engine-optimization/) - [Philadelphia](https://alphadogadv.com/philadelphia/): At Alpha Dog Advertising, we know you're not hiring a marketing agency just to have someone to chat with or to keep cutting checks to. You’re hiring a partner — someone who
can deliver real results and help take your sales to the next level. Whether you're looking to generate more leads, book more appointments, or increase sales, the goal is always
growth. And in a competitive market like Philadelphia, that kind of growth requires a well-defined strategy and effective execution. - [AI USAGE POLICY](https://alphadogadv.com/agency/ai-usage-policy/): Effective Date: July 1, 2025  |  Last Updated: July 1, 2025 - [Why Choose Alpha Dog Advertising](https://alphadogadv.com/agency/why-choose-alpha-dog-advertising/): Every brand is unique and has specific needs to reach their goals. So why do some of the biggest brands choose Alpha Dog when they could work with anyone? As a full-service agency in a boutique-sized package, we have several distinct advantages that make us the right choice for businesses just like yours. - [Alpha Dog Builds](https://alphadogadv.com/alpha-dog-builds/): Thanks for speaking with us at NAHB! - [Thank You](https://alphadogadv.com/thank-you/): THANK YOU Thanks for contacting us! We will get in touch with you shortly. - [Scale for Revenue](https://alphadogadv.com/scale-for-revenue/): Thanks for stopping to talk to us at Greenbuild! - [Email Marketing](https://alphadogadv.com/services/digital-marketing/email-marketing/) - [We’re Turning 15!](https://alphadogadv.com/were-turning-15/): You’re invited to the - [Team](https://alphadogadv.com/agency/team/): At Alpha Dog Advertising, our success lies in the exceptional talent and boundless creativity of our team. Located at 22 East Vine Street in Lancaster, PA, we are a small but dynamic group, focused on connecting, collaborating, and bringing marketing to life. - [Community](https://alphadogadv.com/agency/community/): Since 2009, we’ve been rooted in Lancaster and continually seek to engage with, connect, and impact our local community. That’s why our team regularly spends time volunteering and why we donate a portion of our net profits each year to Lancaster County nonprofits. By working with Alpha Dog Advertising, not only are you investing in your brand, you’re investing in the Lancaster community as well. - [Process](https://alphadogadv.com/agency/process/): At Alpha Dog, we want to know your business and your challenges. We dig in to discover your strengths, your weaknesses, and where your opportunities lie. We get to know your audiences to uncover messaging that will resonate with them. In short, we identify your brand’s unique position in today’s crowded marketplace — then create a strategy to communicate that to the world. - [Careers](https://alphadogadv.com/careers/): At Alpha Dog, we’re passionate about creativity, brand building, and pushing the boundaries of what’s possible in marketing — and we’re always on the lookout for exceptional talent to join our dynamic team. If you’re a creative thinker, a strategic visionary, or someone who loves the art of advertising, we’d love to hear from you. Please submit your resume and a brief cover letter outlining your skills, interests, and experience. We’ll keep your information on file and reach out if a role that matches your expertise becomes available. - [Sitemap](https://alphadogadv.com/sitemap/): Home - [Privacy Policy](https://alphadogadv.com/privacy-policy/): PRIVACY POLICY - [Media Cultivation](https://alphadogadv.com/services/public-relations/media-cultivation/) - [Product Launches](https://alphadogadv.com/services/public-relations/product-launches/) - [Consultation](https://alphadogadv.com/services/digital-marketing/consultation/) - [Social Media](https://alphadogadv.com/services/digital-marketing/social-media/) - [Search Engine Marketing](https://alphadogadv.com/services/digital-marketing/search-engine-marketing/) - [Search Engine Optimization](https://alphadogadv.com/services/digital-marketing/search-engine-optimization/) - [Copywriting & Content](https://alphadogadv.com/services/creative/copywriting-content/) - [Photography & Video](https://alphadogadv.com/services/creative/photography-video/) - [Website Design & Development](https://alphadogadv.com/services/creative/website-design-development/) - [Design](https://alphadogadv.com/services/creative/design/) - [Consultation](https://alphadogadv.com/services/brand-strategy/consultation/) - [Messaging](https://alphadogadv.com/services/brand-strategy/messaging/) - [Marketing Strategy](https://alphadogadv.com/services/brand-strategy/marketing-strategy/) - [Public Relations](https://alphadogadv.com/services/public-relations/): Public relations (PR) is a powerful tool for shaping perception and building trust. At Alpha Dog Advertising, our PR services are tailored to amplify your brand’s voice, cultivate positive relationships, and position your business as a trusted, knowledgeable, and influential entity in your industry. - [Digital Marketing](https://alphadogadv.com/services/digital-marketing/): Digital marketing can showcase your business broadly to the world, focus just on your town, or reach specific users, 24/7. At Alpha Dog, we specialize in a comprehensive array of digital marketing services designed to attract and target your desired audiences to take your brand farther than other media forms. - [Creative](https://alphadogadv.com/services/creative/): Your brand has a unique story to tell — let’s make it stand out with exciting design, copy, photography, and video across the media that will attract your target audiences and establish you as a leader in your industry. - [Brand Strategy](https://alphadogadv.com/services/brand-strategy/): At Alpha Dog Advertising, our goal is for your brand to not only be seen, but to be celebrated. We want to build brand loyalty among your customers and make yours the name they think of first when they need the services or products you provide. - [Case Studies](https://alphadogadv.com/work/case-studies/): A Few of Our Favorite Success Stories READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE READ MORE - [Gallery](https://alphadogadv.com/work/gallery/): Some of Our Pet Projects AllDigitalEditorialEventsPhotographyPrintVideoWebsiteTrade ShowsInternational US Open Championship Pale Ale MOBILion Systems Website Design & Content MOBILion Scientific Papers MOBILion MOBIE Brochure US Open Championship Pale Ale Launch Party MOBILion ASMS Annual Conference T-Shirt US Open Ad B&D Builders Brochure CUSTOM Publication for B&D Builders Breezesta Product Catalog Inside Lancaster Publication Brentwood Industries Product Brochure Traffic Plan Recruitment Video Boordy Vineyards Testimonial Video for B&D Builders B&D Builders' Commitment to Sustainability Video Vintage Millwork & Restoration Brand Video Meadia Heights Golf Club Website Bump & Run Publication for Meadia Heights Golf Club Very Important Architect Program for B&D Builders Willow Publication for Willow Valley Communities Vintage Millwork & Restoration Brochure MOBILion Sizzle Reel Flyway Excavating Website Traffic Plan Website Load More - [Insights](https://alphadogadv.com/insights/): INSIGHTS Advertising Copywriting Design Digital Marketing Happenings Marketing News Positioning Public Relations Social Media Web Trends What's Trending? All - [Contact](https://alphadogadv.com/contact/): NYC (2 hrs 45 mins) - [Work](https://alphadogadv.com/work/): AEC (Architecture, Engineering & Construction)  |   Equestrian Lifestyle |  Financial |  Healthcare  |  Hospitality  |   LegalLife Sciences | Private Clubs  |  Senior Living  |  Sports/Fitness | Tourism  |   Traffic Control  |  Utilities - [Services](https://alphadogadv.com/services/): Sure, we’ve been called a boutique agency. But our small team size simply means we’re not bogged down by bureaucracy — and that we can deliver quality work quickly and efficiently. - [Agency](https://alphadogadv.com/agency/): At Alpha Dog Advertising, we’ve revolutionized the agency landscape with a core belief — an agency should first be business development focused, and marketing strategy should seamlessly follow. - [HOME](https://alphadogadv.com/): Your business is unique and deserves to have its own powerful voice — with influential messaging to match. That’s what we do. ## Case Studies - [das](https://alphadogadv.com/case-study/das/) - [Armstrong World Industries](https://alphadogadv.com/case-study/armstrong-world-industries/) - [Wind-lock Corporation](https://alphadogadv.com/case-study/wind-lock-corporation/) - [Fleetwood Fixtures](https://alphadogadv.com/case-study/fleetwood-fixtures/) - [Kesseböhmer](https://alphadogadv.com/case-study/kessebohmer/) - [Meadia Heights Golf Club](https://alphadogadv.com/case-study/meadia-heights-golf-club/) - [Flagger Force](https://alphadogadv.com/case-study/flagger-force/) - [USGA US Women’s Open Championship](https://alphadogadv.com/case-study/usga-us-womens-open-championship/) - [Penn State Health](https://alphadogadv.com/case-study/penn-state-health/) - [Simon Lever](https://alphadogadv.com/case-study/simon-lever/) - [Mid-Atlantic Timberframes](https://alphadogadv.com/case-study/mid-atlantic-timberframes/) - [Domani Wealth](https://alphadogadv.com/case-study/domani-wealth/) - [Traffic Plan](https://alphadogadv.com/case-study/traffic-plan/) - [B&D Builders](https://alphadogadv.com/case-study/bd-builders/) - [Construction Specialties](https://alphadogadv.com/case-study/construction-specialties/) ## Insights - [AEO vs. GEO: What’s the Difference & What Does It Mean for Your Business?](https://alphadogadv.com/insights/aeo-vs-geo-whats-the-difference-what-does-it-mean-for-your-business/) - [How Social Media Monitoring & Engagement Strengthen Your Brand](https://alphadogadv.com/insights/how-social-media-monitoring-engagement-strengthen-your-brand/) - [What Small Businesses Can Learn from the AP x Swatch Collab](https://alphadogadv.com/insights/what-small-businesses-can-learn-from-the-ap-x-swatch-collab/) - [Do Followers Still Matter on Social Media?](https://alphadogadv.com/insights/do-followers-still-matter-on-social-media/) - [Exploring Nike’s Marketing Strategy](https://alphadogadv.com/insights/exploring-nikes-marketing-strategy/) - [Why You Should Invest in Building Your Brand](https://alphadogadv.com/insights/why-you-should-invest-in-building-your-brand/) - [Rebranding vs. Refinement: Why Some Brands Thrive in Market Shifts and Others Miss the Mark](https://alphadogadv.com/insights/rebranding-vs-refinement-why-some-brands-thrive-in-market-shifts-and-others-miss-the-mark/) - [Social Media Trends That Will Define 2026](https://alphadogadv.com/insights/social-media-trends-that-will-define-2026/) - [Formula 1’s Rise in America: A Fast Lesson in Marketing](https://alphadogadv.com/insights/formula-1s-rise-in-america-a-fast-lesson-in-marketing/) - [How a Committed Marketing Budget Strengthens Word-of-Mouth Referrals](https://alphadogadv.com/insights/how-a-committed-marketing-budget-strengthens-word-of-mouth-referrals/) - [Is Your Social Media Sending Mixed Messages? Why Inconsistent Branding Hurts Your Business](https://alphadogadv.com/insights/why-inconsistent-branding-hurts-your-business/) - [Why Clients Love Their Own Creative Work — Even When It’s Not That Great](https://alphadogadv.com/insights/why-clients-love-their-own-creative-work-even-when-its-not-that-great/) - [Which Niche Social Media Platform Is Right for Your Brand?](https://alphadogadv.com/insights/which-niche-social-media-platform-is-right-for-your-brand/) - [Why Your Brand Needs Both SEO & AEO to Stay Ahead in Today’s Competitive Market](https://alphadogadv.com/insights/why-your-brand-needs-both-seo-and-aeo/) - [How a New Brand Built the World’s Most Exclusive Watches: Richard Mille Marketing Strategy](https://alphadogadv.com/insights/the-branding-strategy-behind-richard-milles-rapid-rise/) - [The Power of Brand: Why a Strong Brand & Solid Marketing Program Are Critical Before a Business Sale](https://alphadogadv.com/insights/why-a-strong-brand-and-solid-marketing-program-are-critical-before-a-business-sale/) - [Marketing During Uncertain Economic Times](https://alphadogadv.com/insights/marketing-during-uncertain-economic-times/) - [Building a Timeless Brand: Lessons from Rolex’s Global Success](https://alphadogadv.com/insights/building-a-timeless-brand-lessons-from-rolexs-global-success/) - [Comparing a Full-Service Agency to a Boutique Marketing Firm](https://alphadogadv.com/insights/comparing-a-full-service-agency-to-a-boutique-marketing-firm/) - [4 Business Website Misconceptions That Could Be Costing You](https://alphadogadv.com/insights/4-business-website-misconceptions-that-could-be-costing-you/) - [“What’s your hourly rate?”](https://alphadogadv.com/insights/whats-your-hourly-rate/) - [5 Reasons Your Business Should Engage with Other Community Organizations](https://alphadogadv.com/insights/5-reasons-your-business-should-engage-with-other-community-organizations-2/) - [Meet the new Copy Cats at Alpha Dog](https://alphadogadv.com/insights/meet-the-new-copy-cats-at-alpha-dog/) - [How to Create a Social Media Content Strategy That Resonates with Your Audience](https://alphadogadv.com/insights/how-to-create-a-social-media-content-strategy-that-resonates-with-your-audience/) - [The Doghouse Keeps Growing](https://alphadogadv.com/insights/the-doghouse-keeps-growing/) - [How to Adapt Your Marketing Strategy for Inflation](https://alphadogadv.com/insights/how-to-adapt-your-marketing-strategy-for-inflation/) - [4 Copywriting Tips for Your Business](https://alphadogadv.com/insights/4-copywriting-tips-for-your-business/) - [Understanding the Basics of Facebook for Business](https://alphadogadv.com/insights/understanding-the-basics-of-facebook-for-business/) - [How to Create a Marketing Strategy for Your Business](https://alphadogadv.com/insights/how-to-create-a-marketing-strategy-for-your-business/) - [3 Ways Public Relations Works Toward Better Revenue](https://alphadogadv.com/insights/3-ways-public-relations-works-toward-better-revenue/) - [Why Blogging Is Important For Your Business](https://alphadogadv.com/insights/why-blogging-is-important-for-your-business/) - [Alpha Dog Advertising Welcomes Digital Marketing Specialist David Jenkins and Senior Graphic Designer Alexandra Hartman](https://alphadogadv.com/insights/alpha-dog-advertising-welcomes-digital-marketing-specialist-david-jenkins-and-senior-graphic-designer-alexandra-hartman/) - [Are You Marketing Your Product — or Your Category?](https://alphadogadv.com/insights/are-you-marketing-your-product-or-your-category/) - [Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team](https://alphadogadv.com/insights/alpha-dog-advertising-welcomes-brand-manager-jen-arnold-to-the-team/) - [How to Design a Logo That Best Represents Your Brand](https://alphadogadv.com/insights/how-to-design-a-logo-that-best-represents-your-brand/) - [What Does It Take to Build a Brand?](https://alphadogadv.com/insights/what-does-it-take-to-build-a-brand/) - [When You Want to Make a Video, but the Budget or Timing Isn’t Perfect](https://alphadogadv.com/insights/when-you-want-to-make-a-video-but-the-budget-or-timing-isnt-perfect/) - [What’s the Difference Between a Logo and a Brand Position?](https://alphadogadv.com/insights/whats-the-difference-between-a-logo-and-a-brand-position/) - [Do You Need an Outside Marketing Agency or an In-House Marketing Department?](https://alphadogadv.com/insights/do-you-need-an-outside-marketing-agency-or-an-in-house-marketing-department/) - [The Human Resources Benefits of Marketing](https://alphadogadv.com/insights/the-human-resources-benefits-of-marketing/): Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too often the function of human resources is narrowly defined as a department set up to deal with employee issues. It is not seen as a department to be considered for the company’s marketing budget, but this is where you should take a second look. - [3 Factors For Selecting a Marketing Agency](https://alphadogadv.com/insights/3-factors-for-selecting-a-marketing-agency/): Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But let’s say you’re not, since technology has made it possible to work with just about anyone, anywhere. Who and how do you choose? - [Does Effective Website Design Enhance The Sales Funnel?](https://alphadogadv.com/insights/does-effective-website-design-enhance-the-sales-funnel/): We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This type of website design strategy helps to decrease the buying cycleand can enhance your opportunities for revenue growth. - [A Marketing Agency Perspective On Website Design](https://alphadogadv.com/insights/a-marketing-agency-perspective-on-website-design/): As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking design, or a content strategy that focuses on a brand’s position? - [The Best Websites for Lead Conversions](https://alphadogadv.com/insights/the-best-websites-for-lead-conversions/): Today’s websites are not the same as those created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets the best websites apart from mediocre ones? Is it search engine optimization? A good website design? Or maybe a content strategy that focuses on a brand’s position?  - [Can a Website Be An Effective Sales Tool?](https://alphadogadv.com/insights/can-a-website-be-an-effective-sales-tool/): Today’s businesses are challenged constantly by increased competition. To even the playing field, leading brands create best-in-class websites by focusing on their sales funnel and how it plays into effective website design. Gone are the days of having a passive website presence. Today your website needs to play a key role in the lead conversion process and act as an effective sales tool. - [Not Your Grandfather’s Newsletter!](https://alphadogadv.com/insights/not-your-grandfathers-newsletter/): Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletters provide a wealth of opportunities for a brand beyond just another touch point: - [Two Words That May Change Your Marketing Strategy](https://alphadogadv.com/insights/two-words-that-may-change-your-marketing-strategy/): As marketers and communication specialists, our job is to help clients create a brand that will resonate with their audience and help them understand why they should trust the client’s brand over the competition’s. When we first sit with a client, they usually start by asking us to help them capture more market share by converting customers from the competition or finding ways to reach new ones. When I hear this, I like to ask them one question: “How much of your current business is based on repeat customers?” - [Prepare Yourselves, 2016 is Coming.](https://alphadogadv.com/insights/prepare-yourselves-2016-is-coming/): As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your company having a successful and prosperous 2016. - [The 3 C’s of Personalization](https://alphadogadv.com/insights/the-3-cs-of-personalization/): There is a growing disconnect between companies and their consumers because online personalization is imperfect. In order to stay relevant, companies must offer a first-hand experience online and make information user friendly. The following 3 C’s of personalization will result in a more fulfilling and efficient experience on your company’s site. - [Bring Your Marketing Strategy out of the Stone Age](https://alphadogadv.com/insights/bring-your-marketing-strategy-out-of-the-stone-age/): Is your e-mail marketing strategy stuck in the Stone Age? If the methods your company chooses to use are outdated, your company will not see results. The following list will get you started on bringing your e-mail marketing strategies into the 21st century. - [Coke Zero Dabbles in Multichannel Marketing](https://alphadogadv.com/insights/coke-zero-dabbles-in-multichannel-marketing/): Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you ask? By utilizing the music-identification service app, Shazam. - [Pantone Fashion Color Report for the Spring of 2016](https://alphadogadv.com/insights/pantone-fashion-color-report-for-the-spring-of-2016/):  New York Fashion Week came to a close on September 17th, making it the perfect time to reveal the Pantone Fashion Color Report for the spring of 2016. “Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves,”-said the executive director, Leatrice Wiseman, in the article Spring 2016: A Transporting and Transformative Canvas. - [Client/Agency Relationships](https://alphadogadv.com/insights/client-agency-relationships/): Good agencies attract good clients, and good clients create great agencies. - [Marketing Trends for 2015](https://alphadogadv.com/insights/marketing-trends-for-2015/): To help prepare you for the New Year, here is a list of a few marketing trends you can expect to see throughout 2015: - [In-house Employee or Outside Agency: Who Should You Hire for Your Company’s Marketing Needs?](https://alphadogadv.com/insights/in-house-employee-or-outside-agency-who-should-you-hire-for-your-companys-marketing-needs/): As 2014 comes to an end and companies begin to prepare their 2015 budgets, marketing tends to become one of the last things they consider. Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Without an effective marketing plan, companies are unable to generate new opportunities. Because of this, marketing should be one of the top priorities in your company’s 2015 budget.  - [6 Steps to Business Success](https://alphadogadv.com/insights/6-steps-to-business-success/): At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. - [3 SEO Pitfalls to Avoid](https://alphadogadv.com/insights/3-seo-pitfalls-to-avoid/): Team Dog kicked off 2014 with an extensive and informative training course on SEO (Search Engine Optimization), which is the process of optimizing web pages so that search engines find yours ahead of the competition’s, driving traffic to your website. Some of the most popular search engines include Google, Bing, and Yahoo. - [Rules of Engagement: 6 Steps to Social Media Success](https://alphadogadv.com/insights/rules-of-engagement-6-steps-to-social-media-success/): Social media has become the new standard of communication for both our personal and professional routine! Even more so than traditional means of communicating news, events and your life’s monumental moments; online posts endure and are readily available from the time you click submit. - [Annual Lancaster Chamber Dinner](https://alphadogadv.com/insights/annual-lancaster-chamber-dinner/): Team Alpha Dog had a fantastic time at the Annual Lancaster Chamber Dinner (5/23) with speaker General Stanley McChrystal on the subject of leadership. - [Alpha Dog Provides a Little Heart and Soul](https://alphadogadv.com/insights/alpha-dog-provides-a-little-heart-and-soul/): Catlin Williams, Kristin Jerzycke and Craig Trout support the Susquehanna Waldorf School at their annual Heart and Soul gala held at the Lancaster Country Club. - [Start Being “Moody”](https://alphadogadv.com/insights/start-being-moody/): A mood board or “inspiration board” is a tool used by designers to establish the aesthetic feel of a project. It is a collection or collage of images, patterns, fonts, color palettes that communicate the overall direction of the project - It puts your ideas into context. - [Staying Ahead of the Pack at Nashville Conference](https://alphadogadv.com/insights/staying-ahead-of-the-pack-at-nashville-conference/): Craig Trout attends Recourse conference held in Nashville, TN and hosted by David Baker, Blair Enns and Mark O’Brien. Some of the best names in the agency world laid out their game plans for best practices, how to create greater value for our clients and  upcoming marketing trends. Everything Alpha Dog needed to keep ahead of the pack. - [Children Deserve a Chance Visits the Doghouse](https://alphadogadv.com/insights/children-deserve-a-chance-visits-the-doghouse/): The Bow Tie program of Children Deserve a Chance visits Alpha Dog and learns about careers in marketing and advertising. - [Golf Tournament for Children in Need](https://alphadogadv.com/insights/golf-tournament-for-children-in-need/): Alpha Dog Advertising sponsors the annual Brittany’s Hope golf tournament to help support children in need from around the world. - [Let’s Hear Your Bark](https://alphadogadv.com/insights/lets-hear-your-bark/): Alpha Dog was included in a panel discussion on Professional Practices held at the AIGA Student Group of York College. Kristin, among 4 others, talked about the do’s and don’ts in the office and with client interactions. - [Home Sweet Phone](https://alphadogadv.com/insights/home-sweet-phone/): As a leading positioning and advertising agency, we are always looking at the latest digital marketing trends and new social media applications in order to keep our clients in the know. Upon hearing of Facebook’s newly unveiled application, I took a closer look. - [Social Media Search Engine on the Horizon](https://alphadogadv.com/insights/social-media-search-engine-on-the-horizon/): Let's say I am visiting Miami (-a dream in this cold weather), and I am desperate for a good Cuban sandwich. I could use Google to search where to go, which would most likely lead me to websites with the best SEO for a Cuban, which is fine. But I would sooner trust friends' opinions who have spent some time in Miami than the strategically written SEO on a website. Luckily, Facebook has recently announced a new feature called Graph Search that will easily allow me to search my friends' opinions, helping me find anything from a mouthwatering Cuban in Miami to a trusted dentist in Denver. - [“Branding”<br> = Positioning](https://alphadogadv.com/insights/branding-positioning/): Branding, branding, branding. I have a love hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were theirs on a long cattle drive into town or stolen by cattle thieves and two, identify a specific cow that was sick  and would later need separated from the herd. - [Cites for Sites](https://alphadogadv.com/insights/cites-for-sites/): Alpha Dog Advertising attends legal conference on internet sites held by Gibbel, Kraybill & Hess. - [Let’s Get Social](https://alphadogadv.com/insights/lets-get-social/): Craig Trout and Kristin Jerzycke attend social media conference being held at the Lancaster Host Resort. Twitter, Facebook, LinkedIn, Youtube, Pinterest, Instagram, etc! The list continues to grow and we can help you manage. - [ADA Shares Interview Tips at Art Institute of York](https://alphadogadv.com/insights/ada-shares-interview-tips-at-art-institute-of-york/): Alpha Dog Advertising is invited to the Art Institute of York to speak at their “Lunch and Learn” seminar. The topic focuses on what to do and what not to do during an interview. - [Learning from the Top Dogs at HOW Design Conference](https://alphadogadv.com/insights/learning-from-the-top-dogs-at-how-design-conference/): Kristin Jerzycke and Craig Trout attend the HOW Design conference being held in Boston, MA. A great opportunity to learn from some of the top professionals in the industry; Chip Kidd, Alina Wheeler & Joseph Duffy. - [Marking Our Territory on Gallery Row](https://alphadogadv.com/insights/marking-our-territory-on-gallery-row/) - [PCAD Students Get a Sneak Peek into the Doghouse](https://alphadogadv.com/insights/pcad-students-get-a-sneak-peek-into-the-doghouse/): Alpha Dog invites graphic design students of the Pennsylvania College of Art and Design to tour the agency and discuss building brands for clients. - [Top Dog @ PCAD’s Senior Show](https://alphadogadv.com/insights/top-dog-pcads-senior-show/): After a summer internship at Alpha Dog, Joe PePietrzak wins senior show at PCAD. You go Joe! - [Alpha Dog Client Recognized with National Honors](https://alphadogadv.com/insights/alpha-dog-client-recognized-with-national-honors/): Arborist Enterprises wins TCIA Professional Communications award, a national competition for effective marketing. Working with Alpha Dog Advertising, an integrated marketing program was developed utilizing web, direct mail and a small leave behind brochure. - [CPBJ Turns to Alpha Dog for Marketing Outlook](https://alphadogadv.com/insights/cpbj-turns-to-alpha-dog-for-marketing-outlook/): Central Penn Business Journal calls on Alpha Dog Advertising and other prominent agencies in the region to get a pulse on marketing and the economy. Craig Trout  along with other marketing experts share their insights. - [Future Generations Sniffs Out Alpha Dog Advertising](https://alphadogadv.com/insights/future-generations-sniffs-out-alpha-dog-advertising/): Alpha Dog Advertising helps local Non Profit Compass Mark, create the first annual Riddle Quest event to help children in the Future Generations Program. - [“NO” = New Opportunities](https://alphadogadv.com/insights/no-new-opportunities/): Craig Trout is invited to the Art Institute of York to speak in their “Professional” series seminars. Craig focuses his talk on how to handle obstacles as it pertains to marketing, the current job climate and reaching your potential. During the talk he challenges the audience to consider the word “NO” as an acronym for New Opportunities. - [A Tournament of Hope](https://alphadogadv.com/insights/a-tournament-of-hope/): Alpha Dog Advertising sponsors the annual Brittany’s Hope golf tournament to help support children in need from around the world. - [SCORE for Local Entrepreneurs](https://alphadogadv.com/insights/score-for-local-entrepreneurs/): Alpha Dog Advertising sponsors annual SCORE golf tournament to help support local entrepreneurs. - [Sanborn and the dog](https://alphadogadv.com/insights/sanborn-and-the-dog/): Alpha Dog Advertising is invited by a local area sponsor to listen to National Speaker, Mark Sanborn. Author of The Fred Factor, You Don’t Need a Title and The Encore Effect. - [Lancaster Mayor in the Doghouse](https://alphadogadv.com/insights/lancaster-mayor-in-the-doghouse/): Alpha Dog Advertising opens up their new location in the heart of Gallery Row in downtown Lancaster, PA. Mayor Rick Gray welcomes them to the area and learns more about their unique business model and how they are helping area businesses succeed during these challenging economic times. - [Millersville University – the sequel](https://alphadogadv.com/insights/millersville-university-the-sequel/): Craig Trout acts as “guest professor” at Millersville for an MBA class and discusses the concept and methodology behind relationship marketing. - [Alpha Dog Advertising Leads the Fight Against MS](https://alphadogadv.com/insights/alpha-dog-advertising-leads-the-fight-against-ms/): Craig Trout is inducted into the Lancaster MS Leadership class and receives the prestigious Leadership Award. This honor is bestowed on a select group of individuals who have made significant contributions to their profession and their community. - [Guest Speaking at Millersville University](https://alphadogadv.com/insights/guest-speaking-at-millersville-university/): Craig Trout acts as “guest professor” at Millersville for an MBA class and discusses the values of demographic research and knowing your target. - [Building a Strong YMCA Foundation](https://alphadogadv.com/insights/building-a-strong-ymca-foundation/): Craig Trout joins the Lampeter Strasburg YMCA Marketing and PR committee. The goal of this group is to create awareness and raise campaign funds to build a YMCA facility in the Lampeter Strasburg area. - [BOOM – Living Life and Making Memories](https://alphadogadv.com/insights/boom-living-life-and-making-memories/): Craig Trout is featured as Lancaster County’s favorite baby boomer in the November 2010 edition of Boomers. The best quote of the article – “People don’t come with an expiration date on them so no one knows how long they have to make their dreams come true”. Well now, that about sums it up! - [YMCA looks to “the dog” for help”](https://alphadogadv.com/insights/ymca-looks-to-the-dog-for-help/): Craig Trout joins the Lancaster YMCA marketing board to help roll out new national strategy on the local level. - [Helping to Protect the Most Vulnerable](https://alphadogadv.com/insights/helping-to-protect-the-most-vulnerable/): Alpha Dog Advertising donates and sponsors a SIDS event to help create awareness and support for Sudden Infant Death Syndrome. - [Why Are you Being Ignored?](https://alphadogadv.com/insights/why-are-you-being-ignored/) - [How to Set a Marketing Budget](https://alphadogadv.com/insights/how-to-set-a-marketing-budget/) - [5 Reasons Your Business Should Engage with Other Community Organizations](https://alphadogadv.com/insights/5-reasons-your-business-should-engage-with-other-community-organizations/)