Your Team



With a head for strategy and an eye for creative, Craig represents a new style of agency leadership. Ask anyone who has worked with Craig and they’ll tell you his positive upbeat attitude has a way of turning the toughest situations into a well organized assault that delivers results time and time again; this can be attributed to his 25+ years of experience in communications and marketing. Craig’s laughter and wit can be heard throughout the halls and his smile can brighten just about anyone’s day.



When it comes to numbers and squeezing three dimes out of a quarter, Kathy does it with style. Responsible for P&L and keeping the agency running smoothly there is no one like our Kathy. Though you may not see her in the day to day business setting, she is managing the books and on the phone constantly. All this while she runs a greenhouse too!



Erin brings years of agency and editing experience to Alpha Dog, where her marketing intuition combined with a pragmatic approach is a win-win for all of our clients. She earned a bachelor’s degree in communication from the University of Delaware, as well as a certificate in copyediting from the University of California San Diego. She is a member of ACES: The Society for Editors, an adherent to Chicago style, and an advocate for the Oxford comma. She’s rarely met a Westie or a German beer she didn’t like.



After four years as a senior designer at a digital marketing agency, Sarah brings a diversity of design experience and expertise to Alpha Dog Advertising. She holds a BFA in fine arts from Millersville University, as well as an associate’s degree in graphic design from Bradley Academy. She is passionate about creating smart, meaningful design and relishes learning new skills and sharpening her existing ones. When she’s not creating pretty things, Sarah is often reading books or watching horror flicks. She also enjoys hiking, a nice glass of wine, and kicking back with her friends and family.



With experience in both digital and traditional marketing, Shannon helps create and manage multi-level campaigns for clients of all sizes. She holds a BA in Communication with a concentration in Media & Journalism, and a Minor in Dance from the University of Hartford. Her interests and experience within written, visual, and performing arts have provided a great background for working in advertising and marketing, as she understands the importance and detail involved in developing a brand and telling a story.



Debbie comes to Alpha Dog with over fifteen years’ experience working in the marketing communications industry, with a focus on B2B. She is passionate about learning new digital technologies, but is not distracted by trends, so she can stay focused on tactics that align with long-term goals. She leads others enthusiastically and effortlessly manages detailed strategies to get positive results. Debbie spends her free time chasing after her beautiful toddler daughter and enjoys painting and weekend getaways to the beach with her family.



Jen brings twenty-four years of agency experience to Alpha Dog, with more than thirteen of them specializing in project management and marketing research. She is a graduate of Pennsylvania School of Art and Design and a board member of the Philadelphia Chapter of PDMA (Product Development Management Association), where she is active on the marketing and communications committee. Jen lives in Holtwood with her husband, daughter, and cat. When she is not working, she can be found hanging out with her daughter and learning what cool kids do, running, or riding on the back of her husband’s Harley.



A lover of nature, dogs, art, and vodka, Jade grew up in Central PA surrounded by forest creatures. She is a creative through and through, and holds a BFA in graphic design from Pennsylvania College of Art & Design. Before joining Alpha Dog, Jade worked as a visual merchandiser, then in an agency designing for both print and web. There is nothing more satisfying to her than being given an artistic challenge and solving it in a smart, unique way. When she isn’t designing, Jade can usually be found crafting, attempting to build things, or cuddling with her two boisterous dogs.



Kelly joined Alpha Dog Advertising as the firm’s public relations director in December 2019. Having served as managing editor for a number of national publications — including HomeStyle, Inc., and Galerie magazines — and dozens of association publications, she brings more than 25 years’ experience working with writers and editors looking to produce relevant and engaging content. Kelly understands what makes great editorial and how to present the most interesting stories about an organization’s offerings. When she’s not touting the greatest and latest from her clients, she may be found in a songwriting session with husband Chuck. Kelly and Chuck hope to one day be recognized for their original music-making acumen, but for now remain in their “garage” phase.



Having both in-house and agency experience, Kaitlyn brings a unique approach as Alpha Dog’s digital marketing specialist. On top of being a Division I collegiate rower, she holds a BA in communication studies, with a concentration in social media and digital technologies, and a minor in public relations from West Virginia University. She is also an active member of the Lancaster Rotary Club. Her passion for diving into the analytics and keeping up with the ever-changing industry are what help keep our clients’ campaigns innovative and trackable. Kaitlyn enjoys a good bottle of red wine, being outdoors hunting or fishing, and spending time with her family and two dogs.