Prepare Yourselves, 2016 is Coming.
As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your company having a successful and prosperous 2016.
1. CONTENT, CONTENT, CONTENT!: Just like we stated in our ‘Marketing Trends for 2015’ blog post, content will once again be key to your marketing strategy in 2016. Creating quality content builds trust, develops your brand, and ensures your brand is seen as an expert in the industry. Additionally, quality content boosts search engine ranking. The Content Marketing Institute released survey figures that state 86% of B2B organizations have a strategic content marketing strategy. If you are among the 14% who do not have a strategy, it is time you invest in a content marketing strategy for your brand before you get left behind. An emerging trend is the use of videos to relay your content message to your target audience. If nothing else, make sure you are posting visual content that is useful, interesting, and thought-provoking on your social media platforms.
TIP: Do not be selfish by always posting about and selling your brand. Share information posted by others that relates to your industry and brand that your audience may find interesting or useful.
2. Mobile Optimization: Again, just like we mentioned in our ‘Marketing Trends for 2015’ blog post, mobile optimization will be a vital part of your marketing strategy in 2016. A study conducted by Mitek that surveyed over 1,000 Millennials found that 87% of this generation admits to never being without their cell phone. More and more consumers are turning to their phones and tablets to research brands before making purchasing decisions. Optimizing your company’s website is no longer a question, it is a necessity to your success. If you have not already done so, plan your 2016 marketing budget around creating a responsive website focused on user experience.
3. Leave your Outdated Website in 2015: Similar to #2, having an outdated website is no longer accepted by consumers. It is absolutely vital to your success that your company has a modern, aesthetically pleasing, and user-friendly website. Through our use of WordPress and a close working relationship with our clients, Alpha Dog Advertising creates stunning websites that can be easily updated and maintained by the client once the website is complete. In our web builds, we include eye-catching visuals like professional photography (yes, you need to invest in this), videos, and illustrations to offer your audience a break from reading copy. If your website is outdated, think about the following facts from a study conducted by Google before making your decision to invest in a web redesign:
-The first impression of a webpage happens in the blink of an eye (50 milliseconds)
-Design over content shapes the perception of the website.
-Of all the factors mentioned that cause mistrust in a website, 94% were design related and only 6% were content related.