3 SEO Pitfalls
to Avoid

Team Dog kicked off 2014 with an extensive and informative training course on SEO (Search Engine Optimization), which is the process of optimizing web pages so that search engines find yours ahead of the competition’s, driving traffic to your website. Some of the most popular search engines include Google, Bing, and Yahoo.

We learned a multitude of tips and best practices for promoting our clients’ websites and enhancing how they are found by prospective customers. The most important key to a successful SEO campaign is the right content. Content refers to the language and copy written on the website. These words and phrases are what search engines use to identify the legitimacy of your website and, in turn, your business.

Check your website’s content. Does your site fall into one of these 3 SEO black holes?

1. Unnatural Language

Some websites have unnatural content. When you read through them, the verbiage doesn’t make sense. For example, a site might state the company name over and over again, in a way that sounds odd when read aloud. This is an automatic red flag for web crawlers (the bots that read web pages and index them according to content and keywords). If the content on your site doesn’t read like a natural conversation would sound, then the search engines may discredit your site and knock it down toward the bottom of the searched category.

2. Website Linking

Is your website linked to your social media outlets? If not, you could be losing valuable interactions with potential customers. Be sure to feature valid external links on your website—and more importantly, valid incoming links from credible sites that are relevant to your content. For example, have a live Twitter feed on your home page so both search engines and visitors to your site associate your business with having an integrated message that supports your content.

3. No Blog, No Business

Research shows that businesses with a blog and regular applicable content receive 55% more web traffic, leading to an increase in brand awareness. Blogs are another form of communicating with your customers, employees, and interested parties. Write often and with intent. Talk about what your business specializes in, transcribe interviews with the staff, write product reviews, create top ten lists—your options are endless.

Now that you’ve identified these black holes, which ones has your business’s website fallen into? Let us pull you out! Contact us for a full review of your site and to find out how we can help you improve search engine results and remain in the forefront of customers’ minds.