OUR BLOG

By: Aftan Hoffer, Copywriter at Alpha Dog Advertising

Poorly written content can kill your business. Online customers get their first impression of you in a matter of seconds and decide whether to stick around or click away. So even if you have the best product or service in the world, people aren’t likely to buy it if your content is dull, confusing, or unmotivating.

If you want easy-to-read content that interests your audience and motivates them to choose your brand over the competition, check out these four copywriting tips:

Talk Like a Real Person

Any content you share about your company is a chance to showcase who you are and what matters to you. It’s an opportunity to connect with people on the other side of the screen, sharing how you can meet their needs through your products and services.

People crave relationships. They want to connect with real people who will meet their real needs. Sounding like a stuffy robot won’t convey the interpersonal connection you’re hoping to achieve.

Be authentic to who you are as a company. That means if your company is laid back with a free-spirit vibe, your word choice, sentence structure, and even punctuation should reflect that feeling. And if your business is more industrial or traditional, your language should convey that difference.

The most important thing is to be true to who you are as a company.

Talk to Your Ideal Client

The best way to reach your ideal client is to write as if you are talking to just one person. Who is your ideal client? What are their pain points — the things that make them search for a business like yours? What do they care about?

Tell this person about the specific solutions you can offer. Share stories and examples of how you’ve helped people just like them.

Use client reviews to highlight what your company does well. If current and previous clients love what you do, chances are your ideal client will love it too.

Make It Visually Appealing

Let’s be honest. No one likes to read long, tedious blocks of text. We like to open an article and scan the content, looking for the information we need. If the article is visually appealing, we’re more likely to keep reading.

How do you achieve that visual appeal? Here are three quick tips:

1. Don’t bore readers with long paragraphs.

2. Use lists and headings to organize your main points.

3. Use line breaks to space out the photos and content on the page.

Nothing slows down readers like long, dull blocks of text. Using lists, line breaks, and headings provides clear organization to the page and allows people’s brains time to process what they just read.

If the page is packed with tightly spaced content, your reader is more likely to get bored or confused and click away. Space out your content to keep their focus.

Give a Clear Call-to-Action

It’s great to share all the amazing perks your business has to offer, but don’t forget to give people a chance to act. A call-to-action (CTA) is an effective way to make sure they stay connected to your business.

Give clients an opportunity to take immediate action by ending your content with a link to buy, read more, or contact you directly.

Do You Need Help with Copywriting?

You have a product or service people are looking for. Clear, engaging content that resonates with your audience builds trust and increases the likelihood they’ll choose you over your competitors.

If you’re looking for copywriting professionals to help you promote your brand, contact us today.