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Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial foundational element of any successful marketing program.

“Our ongoing vision is to help our clients understand their marketing and sales efforts, to lead our clients to better revenue, and to add value to our client programs wherever we can,” said Craig Trout, president and co-owner of the firm. “Our brand managers are the communications hub and are key to a successful client experience. Jen’s well-rounded account management experience coupled with her consumer and B2B market research is a winning combination.”

Arnold is a graduate of the Pennsylvania School of Art and Design and a board member of the Philadelphia Chapter of PDMA (Product Development Management Association), where she is active on the marketing and communications committee. She lives in Holtwood with her husband and daughter and enjoys learning what tween daughters are up to these days, taking long runs, and riding on the back of her husband’s Harley.