Alpha Dog Advertising Welcomes Digital Marketing Specialist David Jenkins and Senior Graphic Designer Alexandra Hartman
(LANCASTER, PA) — January 27, 2021 — Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome digital marketing specialist David Jenkins and senior graphic designer Alexandra Hartman to the team.
Jenkins brings to the team a business-solutions mindset geared for a digital world. In a dynamic digital landscape, strategic communications require ongoing application of SEO and other forward-thinking digital strategies. Jenkins is at the table with each of our brand managers reporting on analytics and shaping digital content that improves reach and generates leads, leading brands to better revenue. Originally from Lititz, PA, Jenkins can be found attending concerts and reading Dostoevsky, but when it’s time to move, you are likely to bump into him trail running — his favorite quarantine pastime. He just clocked a personal best in his second marathon.
Hartman joins Alpha Dog with an impressive portfolio, rich in print design, ad campaigns, and logo creations. She works with our brand managers to ensure consistency in brand voice throughout all brand communications. Originally from Mount Gretna, PA, Hartman calls the west side of Lancaster city her home, which she shares with her fiancé and their two Australian cattle dogs. When she’s not designing, she can be found running the trails of southern Lancaster County, pups in tow, or tending to her new backyard veggie garden (started in case Wegmans runs out of food; unlikely, but that’s good planning).
“Alpha Dog’s core strength is creating strong brand positions that set organizations apart from the competition, and by doing so, we create better revenue opportunities for our clients,” said Craig Trout, president and owner of the firm. “I’m excited about our new dynamic duo. David will deepen our digital marketing service offerings by staying atop an evolving and demanding digital world and continuing to shape digital strategy for greater ROI. Alex’s command of smart and clever design will serve to elevate and celebrate a brand’s point of difference.”