THE BEST WEBSITES FOR LEAD CONVERSION
Today’s websites are not the same as those created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets the best websites apart from mediocre ones? Is it search engine optimization? A good website design? Or maybe a content strategy that focuses on a brand’s position?
Let’s start by looking at a few statistics about online behavior as it relates to the web and the user experience.
- 89% of customers search the web before making a decision.
- 75% of users base brand credibility on web design and the user experience.
- 60% of people are looking for relevant content when viewing your site.
- It takes only 17/50 milliseconds to determine if your site is appealing enough to review further.
SO WHAT DOES THIS MEAN FOR MY SITE?
Now that we know how important a well-designed website is to your audience, how can we make it more effective for you? Rather than a passive site, let’s look at one that helps to drive more search traffic and captures leads that may generate new sales.
To do this we first need to understand who your potential customers are and what they may be looking for. Once we determine this, we can develop specific content that matches what they need with what your brand has to offer. Understanding your audience and what differentiates your brand is one of the first rules of developing a positive brand perception. By narrowing your focus, you are more likely to capture potential customers who are more aligned with what your brand has to offer. This in turn will increase the opportunities to generate new leads and potentially new business.
AHA! HOW CAN MY WEBSITE HELP?
Once you know what sets you apart, be sure your website is capturing potential customers who are truly interested in what you have to offer. Download Alpha Dog Advertising’s “Top 25 Website Must-Haves for Driving Traffic, Sales & Leads” and see how your site stacks up to current industry-leading practices for the best websites.
When you’re finished reading, you can see how effective your site is at capturing the visitor information you need to build a more relevant customer database. A targeted sales lead list has a greater potential of landing a new customer than a random one. Since the information is coming from potential targets who are visiting your site, they are already familiar with what your brand stands for and therefore may be willing to engage in a more in-depth conversation around what you offer as a solution to their specific needs.
MAKES SENSE. BUT I’M GONNA NEED A LITTLE HELP HERE.
Like what you see but are having trouble implementing some of the website solutions we suggest? Contact us. We’d love to discuss what you are looking to achieve and how we can help.