As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking design, or a content strategy that focuses on a brand’s position?

Let’s start by looking at a few statistics based on online behavior as it relates to the web and the user experience.

  • 89% of customers search the web before making a decision.
  • 75% of users base brand credibility on web design and the user experience.
  • 60% of people are looking for relevant content when viewing your site.
  • It takes only 17/50 milliseconds to determine if your site is appealing enough to review further.

Now that we know how important a well-designed website is to your audience, how can a marketing agency make it more effective? Rather than a passive site, let’s look at one that helps to drive more search traffic and aids in capturing leads that may generate new sales. To do this we first need to understand who your potential customers are and what they may be looking for. Once we determine this, we can start to develop specific content that matches what they need with what your brand has to offer.

A qualified marketing agency knows that understanding your audience and what differentiates your brand is one of the first rules of developing a positive brand perception. By narrowing your focus, you are more likely to capture potential customers who are more aligned with what your brand has to offer. This, in turn, will increase opportunities to generate new leads and potentially new business.

Once you know what sets you apart, how are you capturing potential customers who are truly interested in what you have to offer? A targeted sales lead list has greater potential to land a new customer than a random one. Since the information is coming from a potential target who is visiting your site, they are already familiar with what your brand stands for and therefore may be willing to engage in a more in-depth conversation about what you offer as a solution to their specific need.

Download our “Top 25 Website Must-Haves for Driving Traffic, Leads & Sales” and see how well your site stacks up to current industry-leading practices.

When you’re finished reading our complimentary e-book, you can determine how effective your site is at capturing the visitor information you need to build a more relevant customer database.