THE HUMAN RESOURCES BENEFITS OF MARKETING
Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too...READ MORE
3 FACTORS FOR SELECTING A MARKETING AGENCY
Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But...READ MORE
DOES EFFECTIVE WEBSITE DESIGN ENHANCE THE SALES FUNNEL?
We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This...READ MORE
A MARKETING AGENCY PERSPECTIVE ON WEBSITE DESIGN
As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking...READ MORE
THE BEST WEBSITES FOR LEAD CONVERSION
Today’s websites are not the same as those created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets the best websites apart from mediocre ones? Is it search engine optimization? A good website design? Or maybe a content...READ MORE
CAN A WEBSITE BE AN EFFECTIVE SALES TOOL?
Today’s businesses are challenged constantly by increased competition. To even the playing field, leading brands create best-in-class websites by focusing on their sales funnel and how it plays into effective website design. Gone are the days of having a passive website presence. Today your website needs to play a key...READ MORE