In-house Employee or Outside Agency: Who Should You Hire for Your Company’s Marketing Needs?
As 2014 comes to an end and companies begin to prepare their 2015 budgets, marketing tends to become one of the last things they consider. Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Without an effective marketing plan, companies...READ MORE
6 Steps to Business Success
At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. Alpha Dog Advertising was once just an idea, similar...READ MORE
3 SEO Pitfalls to Avoid
Team Dog kicked off 2014 with an extensive and informative training course on SEO (Search Engine Optimization), which is the process of optimizing web pages so that search engines find yours ahead of the competition’s, driving traffic to your website. Some of the most popular search engines include Google, Bing,...READ MORE
Rules of Engagement: 6 Steps to Social Media Success
Social media has become the new standard of communication for both our personal and professional routine! Even more so than traditional means of communicating news, events and your life’s monumental moments; online posts endure and are readily available from the time you click submit. Just as you strive to maintain...READ MORE
Annual Lancaster Chamber Dinner
Team Alpha Dog had a fantastic time at the Annual Lancaster Chamber Dinner (5/23) with speaker General Stanley McChrystal on the subject of leadership.READ MORE
Start Being "Moody"
A mood board or “inspiration board” is a tool used by designers to establish the aesthetic feel of a project. It is a collection or collage of images, patterns, fonts, color palettes that communicate the overall direction of the project – It puts your ideas into context. When do we...READ MORE