B&D Builders Case Study
How can a company that’s well-known for a specific offering expand their portfolio?
What We Provided
B&D Builders is a general contractor that specializes in building timber frame–oriented structures. They started their business more than twenty years ago, building primarily for the equestrian audience, and were looking to grow their business to include more high-end residential estates, commercial structures, and event facilities.
B&D builds extraordinary structures of significance. Their strengths include the use of their own crews, for better lead time and quality control. Also, thanks to their sister companies — Mid-Atlantic Timberframes, Mid-Atlantic Steel Fabrication, Vintage Millwork & Restoration, and Vintage Wood & Forged Iron — they are a one-stop shop, able to provide a wide range of architectural products and services.
Alpha Dog developed a number of strategies and tactics to build B&D Builders’ brand awareness and reach new audiences. To start, we created a cohesive brand strategy, including an updated visual identity and voice for a premium custom builder. We established their primary audience to be residential and commercial architects with ambitious budgets and goals and focused on investing in these partnerships. We identified their secondary audience to be affluent property or small business owners looking to build unique structures for luxury homes, as well as equine, event, or storage use.