Logo for Alpha Dog Advertising LLC featuring a silhouette of a standing dog on the left and the company name in bold orange and black text, perfect for showcasing an innovative advertising or marketing brand on a light background.
White logo with bold text reading Flagger Force Traffic Control Services and an outline of a stop sign on the left side.

Services Provided

  • Brand Positioning
  • Strategic Marketing
  • Print Design & Management
  • Interior Branding
How can a business increase its gross sales and expand?
A magazine lays open, featuring a black-and-white photo of a smiling man with glasses. The headline reads, “Industry Interview: David Rush, Virginia Department of Transportation on marketing strategies.”.

The Challenge

Flagger Force came to Alpha Dog Advertising in 2010 and asked us one question: “How can we get from $20 million in gross sales to $25 million in gross sales?”

Alpha Dog was able to help Flagger Force not only reach $25 million in sales, but grow to $60+ million.

Our Solution

After an in-depth review of the organization (which viewed their business model as a specialized temporary staffing company), their clients, and how they marketed the brand, we were able to make suggestions that changed how they approached their overall brand position and therefore their overall marketing strategy. This also sparked insight into how they could grow to meet the revenue goals they were hoping for.

By developing a new brand position based on safety, not specialized staffing, and communicating that message in everything they did, Alpha Dog was able to help Flagger Force not only reach $25 million in sales but grow further to $60+ million, and greatly expand along the I-95 corridor.

A magazine cover titled ON THE MOVE featuring a white pickup truck driving down a dirt road surrounded by lush green trees, with additional text at the bottom highlighting a mural project, contributors' names, and insights into creative marketing.
A flyer on a white surface displays images of a tablet and two smartphones, highlighting marketing features such as safety resources, industry news, and mobile responsiveness, with text boxes and icons emphasizing these advertising points.
A postcard highlights a laptop screen with text We Keep Our Communities Moving, promoting the new FlaggerForce.com on a dark background with yellow caution stripes—a bold marketing and advertising message.
A card reading Field Appreciation Month! 2018 — Open for a chance to win! lies atop a white envelope labeled Flagger Force, highlighting creative marketing against a plain white background.
A black and yellow scratch-off card labeled Field Appreciation Month and an envelope from Flagger Force are displayed on a white surface, showcasing a creative marketing approach that invites recipients to scratch for a chance to win prizes.
A row of orange traffic cones lines a wet road with cars and a curve warning sign, hinting at dynamic marketing ahead. Text on the image reads, “Your new newsletter is on the move. Coming April 2016.”.
A white postcard from Flagger Force with a yellow box highlighting an upcoming marketing newsletter, addressed to clients and partners, displayed on a plain white background.
A postcard with a black left side listing event dates, locations, and times for July—perfect for marketing or advertising your upcoming gathering. The heading says You’re Invited! in yellow. The right side of the postcard is blank.
A flyer on a white wall reads You’re Invited! Field Appreciation Month! and highlights prizes, food, and grand prizes for participation, using creative marketing to encourage people to check in with their ID for a chance to win various rewards.
A benefits flyer from Flagger Force titled Benefits Special features bold yellow and black text, safety icons, a benefits chart, and an illustration of a worker in a safety vest holding a stop sign—perfect for advertising your team’s advantages.
An open magazine displays health-related articles, including a section on urgent care versus ER, marketing tips for medical services, a photo of a child holding their arm, charts about medical bills, and information on paid vacation and holidays.
An open booklet on a white surface displays charts and text about health benefits, eligibility, marketing, and telehealth, with headers in orange and black and a highlighted yellow caution box on the right page.
A magazine page titled Retirement Ready features an article with a photo of an older couple sitting on a beach, facing the ocean. Orange highlights accent section headings and a note box, giving the layout a fresh, marketing-inspired touch.
A magazine titled IN THE ZONE featuring a man in safety gear, including a hard hat and safety glasses, on the cover. The January/February 2018 issue explores the role of safety in advertising and marketing industries.
An open magazine shows an article titled Million Pound Generator Move, featuring text and several photos of industrial workers, machinery, and equipment, with black, white, and yellow highlights woven into the marketing-focused layout.
A magazine open to a two-page spread features text, marketing checklists, a truck illustration, and a cartoon snowman. The bold design uses blocks of yellow and black, eye-catching headlines, and a column labeled 2 on the left page.
A magazine spread features an Employee Spotlight on David Russ, showcasing a man in a bright yellow safety jacket and hard hat, smiling outdoors with houses and power lines—a great example of authentic marketing within the utility industry.
A magazine lies open, displaying several columns of text with various words and phrases highlighted in yellow. The left page features a bold black and yellow sidebar with the word KUDOS, suggesting a focus on marketing achievements. The background is white.
A magazine cover titled ON THE MOVE featuring a white pickup truck driving down a dirt road surrounded by lush green trees, with additional text at the bottom highlighting a mural project, contributors' names, and insights into creative marketing.
An open magazine features a page about electrical cooperatives, showcasing marketing photos of a utility truck, workers climbing poles, a group meeting, and a person writing on a chalkboard.
A magazine lays open, featuring a black-and-white photo of a smiling man with glasses. The headline reads, “Industry Interview: David Rush, Virginia Department of Transportation on marketing strategies.”.
Close-up of an open book featuring a metal utility hook above text about co-ops providing electricity in the U.S.—powering homes, businesses, schools, churches, and more—with a focus on advertising and marketing their essential services.
An open magazine features text about co-ops and electricity, with photos of utility workers, trucks, and workers walking through a grassy field with cows—showcasing the impact of advertising and marketing in the energy sector.
An open magazine highlights advertising about electrical cooperatives and Adams Electric, featuring a white utility truck with an extended boom arm set against a cloudy sky.
An open magazine shows an article about a Newark mural, featuring a construction worker in a vest and helmet standing by vibrant mural art. The right page displays text, smaller images, and highlights the role of public art in local advertising.