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PUBLIC RELATIONS

Public Relations Services

Product Launches

Media Cultivation

Public relations (PR) is a powerful tool for shaping perception and building trust. At Alpha Dog Advertising, our PR services are tailored to amplify your brand’s voice, cultivate positive relationships, and position your business as a trusted, knowledgeable, and influential entity in your industry.

Your brand’s reputation is always at stake, from things you can control to events you can’t. With the proper PR team in place, a positive perception can be cultivated and then maintained, even through difficult circumstances. By keeping your brand in a favorable light, your customers, employees, investors, and the community will see you as a trustworthy and credible brand, and one that will stand the test of time.

Our PR team is ready to immediately engage with the appropriate media channels to announce your exciting brand news or events, bringing the spotlight onto your business just when it matters most. We have connections with local television, radio, and digital broadcasters as well as online influencers, newspapers, magazines, and bloggers.

Keeping your employees informed of any news or changes in direction before they hear it outside of work instills a sense of transparency and builds trust. Utilizing our PR capabilities in this way can maintain employee retention and foster a positive internal culture.

When a crisis arises, our PR team can act swiftly and decisively to preserve the public’s trust in you and your products. Quick action can minimize damaging effects and position your brand as an empathetic entity, working toward a solution that’s in the best interest of its customers and the public at large.

Additionally, a strong brand reputation can drive your sales higher, as a positive public perception makes your product the “go-to” choice, with the goal of making it a subconscious impulse buy. Alpha Dog can lead you there. Let our team of experts communicate your values and position to boost your visibility.

After working so hard to develop your business, you deserve to have the public be familiar with your brand, and your customers, investors, and employees to have a favorable opinion about their relationship with it.