At Alpha Dog, we want to know your business and your challenges. We dig in to discover your strengths, your weaknesses, and where your opportunities lie. We get to know your audiences to uncover messaging that will resonate with them. In short, we identify your brand’s unique position in today’s crowded marketplace — then create a strategy to communicate that to the world.
From our first interactions, our process follows the path that gets the best results for your needs. Our steps typically include, but aren’t limited to:
1.
Discovery
We listen to your needs, understand your pain points, establish a timeline, and begin developing a proposal for how we can make your brand goals a reality
2.
Research & Analysis
Next, we’ll explore your industry, look at your competitors, and fine-tune our approach to maximize the end results.
3.
Concepting
Here, we let our creative team off the leash to run with imaginative ideas that lead to inventive solutions. Copy is knocked around, designs are explored, digital and social tactics are planned, and public relations are considered in order to create campaigns across various media.
4.
Creation
After your approval of our concept(s), we dig in to produce targeted, brand-blossoming, aesthetically pleasing work to capture and convert your target audience.
5.
Review
The work is submitted to you for changes or approval.
6.
Launch
Your messaging is sent out into the world to engage your audience.
7.
Measuring Results
Where applicable, engagement data is measured against objectives for effectiveness and to assess any adjustments to hone the message.
© 2024 Alpha Dog Advertising, LLC. | Established 2009
