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How can a company that’s renowned for a specific offering expand their portfolio while also expanding their audience reach?

The Challenge

B&D Builders is a general contractor that specializes in building extraordinary custom timber frame structures, primarily for the equestrian audience. After more than 20 years in business, they were looking to grow to include more high-end residential estates, commercial structures, and event facilities.

In conjunction with their sister companies — Mid-Atlantic Timberframes, Mid-Atlantic Steel Fabrication, Vintage Millwork & Restoration, and Vintage Wood & Forged Iron — they are a one-stop shop, able to provide a wide range of architectural products and services. These crews of expert craftsmen work together to ensure accurate lead times and quality control.

We identified their secondary audience to be affluent property or small business owners looking to build unique structures for luxury homes, as well as equine, event, or storage use.

Our Solution

Alpha Dog developed a number of strategies and tactics to build B&D Builders’ brand awareness and reach new audiences. To start, we created a cohesive brand strategy, including an updated visual identity and voice for a premium custom builder. We established their primary audience to be residential and commercial architects with ambitious budgets and goals, and focused on investing in these partnerships. We identified their secondary audience to be affluent property or small business owners looking to build unique structures for luxury homes, as well as equine, event, or storage use.