Services Provided

  • All-New Website
  • Magazine Creation & Publishing
  • General Brochure
  • Social Media Campaigns
  • Tournament Promotions
How can a longstanding golf club reverse declining membership and improve its ineffective marketing?

The Challenge

Founded in 1922, Meadia Heights had long promoted itself as a home away from home for golfers and their families to dine, unwind, and enjoy top-tier golfing on a private course. Its 145 acres straddle the leafy Lancaster suburbs and Lancaster County Central Park, with the county’s famous rolling fields providing a backdrop in the distance. However, an aging member base and shaky economy created a difficult situation for the club, one they sought to fix by boosting their marketing efforts.

When Alpha Dog took over the account, there were 67 Full Golf members; there are now nearly 250.

Our Solution

Alpha Dog was tapped to bring new life into Meadia Heights’ online and traditional marketing presence. We created brochures touting the club’s amenities, as well as sell sheets promoting their events, tournaments, and upcoming 100th anniversary celebration. We also started a digital awareness campaign and took a new approach to social media, especially on the club’s Facebook page.

To entice more interest for lapsed members, Bump & Run was created, a magazine that provided club interviews, short articles, interesting updates, social event reminders, and pertinent advertising. Now published quarterly, Bump & Run has become a staple among members to read about their fellow golfers and keep up with happenings in and around the clubhouse.

To celebrate the club’s centennial, Alpha Dog designed and produced a program for its gala event, highlighting momentous dates from the club’s past, its legendary members, and illustrating where the club is heading in its next 100 years.

Alpha Dog also created an entirely new website, replacing an old site that had lived on past its effectiveness. New copy was written, new photos placed, and a new user experience designed to make navigating pleasant and logical.

Membership has now risen to the point where the club can’t take on any more members in many of its tiers. As an example, when Alpha Dog took on the account, there were 67 Full Golf members; there are now nearly 250. An initiation fee has also been added to temper the influx of new members. Social events are now booming, tournaments are sold out in just a few hours, and the club is once again a destination for exciting play and renowned hospitality.