Develop a catalog that’s not only a resource for product information and sales but also helps to build the brand.
Wind-lock prides itself on being a relationship organization rather than a transactional one. Being a distributor for both national brands and private-label products, Wind-lock needed a catalog that would not only list their various products but also show their brand’s personality — fun, professional, and resourceful.
Alpha Dog Advertising developed a design that was fun and engaging and stood out from the multitude of catalogs Wind-lock’s customers receive each year. Keeping in mind Wind-lock’s reputation for being experts on how to use the products they offer so their customers can be more effective on the job, we created a design emulating a weathered journal carried by a professional for many years. By referring to it as a “guide” instead of a “catalog,” we set the perception of it as more than just a traditional listing of products.
It had the look, feel, and information needed to be considered a true resource, one customers would want to keep handy, not just stash in a three-ring binder on a shelf. Wind-lock liked the idea so much that they asked us to carry the same idea through to their new line of drywall tools.
