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Insights Category: Advertising

Coke Zero Dabbles in Multichannel Marketing

A glass Coca-Cola bottle with a small amount of soda inside sits on a wooden surface outdoors, sunlight streaming in—a perfect scene for marketing or advertising amid blurred greenery in the background.

Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you […]

Prepare Yourselves, 2016 is Coming.

A simple right-pointing arrow, often used in advertising and marketing, is carved into a textured, cracked white wall, with the arrow positioned on the left side and pointing toward the right.

As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your company […]

3 Factors For Selecting a Marketing Agency

Four people sit at a table and do a fist bump together, showing teamwork in a marketing setting. The table has a water bottle, a jar of snacks, and office supplies. Only their arms and hands are visible.

Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But let’s say you’re not, since […]

Client/Agency Relationships

A person gestures with their hands while sitting at a conference table with a laptop, smartphone, and notebook, suggesting a marketing or advertising meeting. Another individual is blurred in the background, indicating an active discussion.

Good agencies attract good clients, and good clients create great agencies. OK, this may sound a bit odd or even self-serving, but we have discovered through the years that the best clients are the ones who consider us a partner and collaborate with us and trust our experience to guide them on marketing objectives and […]