Logo for Alpha Dog Advertising LLC featuring a silhouette of a standing dog on the left and the company name in bold orange and black text, perfect for showcasing an innovative advertising or marketing brand on a light background.

Insights Category: Design

Pantone Fashion Color Report for the Spring of 2016

A close-up of a wall covered with overlapping, diamond-shaped tiles in various pastel colors—perfect for eye-catching advertising or creative marketing—arranged in a repeating, scale-like pattern.

 New York Fashion Week came to a close on September 17th, making it the perfect time to reveal the Pantone Fashion Color Report for the spring of 2016. “Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves,”-said the executive director, Leatrice […]

Not Your Grandfather’s Newsletter!

A person wearing a long-sleeve sweater is holding a pen and writing or drawing on paper at a desk, perhaps planning an advertising or marketing campaign. A notebook and cup are visible in the blurred black-and-white background.

Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletters provide a wealth of opportunities for a brand beyond just another […]

A Marketing Agency Perspective On Website Design

Two people work together at a desk with laptops, reviewing notes and marketing documents on a clipboard. One person points at the paper with a pencil, while the other listens attentively. Pens and papers are on the table.

As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking design, or a content strategy […]

Does Effective Website Design Enhance The Sales Funnel?

A tidy desk with a laptop in the center, a stack of books and pens on the left, a desk lamp on the top right, and marketing notes in a notebook beside a smartphone—all neatly arranged for creative advertising work.

We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This type of website design strategy helps to […]

Start Being “Moody”

A mood board featuring neutral and earthy color swatches, kitchen designs, blueberries, business cards for marketing, a lemon illustration, and a gold lotus logo, creating a modern, clean, and sophisticated aesthetic.

A mood board or “inspiration board” is a tool used by designers to establish the aesthetic feel of a project. It is a collection or collage of images, patterns, fonts, color palettes that communicate the overall direction of the project – It puts your ideas into context. When do we use them? Mood boards are […]