Not Your Grandfather’s Newsletter!

A person wearing a long-sleeve sweater is holding a pen and writing or drawing on paper at a desk, perhaps planning an advertising or marketing campaign. A notebook and cup are visible in the blurred black-and-white background.

Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletters provide a wealth of opportunities for a brand beyond just another […]

Can a Website Be An Effective Sales Tool?

Two women stand facing a whiteboard, discussing and marking on printed website designs pinned to the board. Notes, marketing ideas, and a list of tasks are written on the whiteboard beside them.

Today’s businesses are challenged constantly by increased competition. To even the playing field, leading brands create best-in-class websites by focusing on their sales funnel and how it plays into effective website design. Gone are the days of having a passive website presence. Today your website needs to play a key role in the lead conversion […]