The Human Resources Benefits of Marketing
Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too often the function of human […]
Do You Need an Outside Marketing Agency or an In-House Marketing Department?
What’s the Difference Between a Logo and a Brand Position?
When You Want to Make a Video, but the Budget or Timing Isn’t Perfect
What Does It Take to Build a Brand?
How to Design a Logo That Best Represents Your Brand
Coke Zero Dabbles in Multichannel Marketing
Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you […]
Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team
Bring Your Marketing Strategy out of the Stone Age
Is your e-mail marketing strategy stuck in the Stone Age? If the methods your company chooses to use are outdated, your company will not see results. The following list will get you started on bringing your e-mail marketing strategies into the 21st century. Going Mobile Today’s society is a fast-paced, “move it or lose it” […]
Are You Marketing Your Product — or Your Category?
