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Insights Category: Marketing

The Best Websites for Lead Conversions

A close-up of a digital analytics dashboard for marketing and advertising, showing metrics such as 77,811 impressions, a 5.05% decrease, and 15,945 average daily viewers, alongside part of a line graph.

Today’s websites are not the same as those created 15 years ago. Today they are one of the most effective marketing and sales tools ever developed for business. So what sets the best websites apart from mediocre ones? Is it search engine optimization? A good website design? Or maybe a content strategy that focuses on a […]

A Marketing Agency Perspective On Website Design

Two people work together at a desk with laptops, reviewing notes and marketing documents on a clipboard. One person points at the paper with a pencil, while the other listens attentively. Pens and papers are on the table.

As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking design, or a content strategy […]

3 Factors For Selecting a Marketing Agency

Four people sit at a table and do a fist bump together, showing teamwork in a marketing setting. The table has a water bottle, a jar of snacks, and office supplies. Only their arms and hands are visible.

Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But let’s say you’re not, since […]

The Human Resources Benefits of Marketing

A woman in business attire sits at a table, looking attentively at two other women who are facing her with their backs to the camera, suggesting a professional marketing meeting or interview.

Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too often the function of human […]

Coke Zero Dabbles in Multichannel Marketing

A glass Coca-Cola bottle with a small amount of soda inside sits on a wooden surface outdoors, sunlight streaming in—a perfect scene for marketing or advertising amid blurred greenery in the background.

Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you […]