What’s the Difference Between a Logo and a Brand Position?
When You Want to Make a Video, but the Budget or Timing Isn’t Perfect
What Does It Take to Build a Brand?
How to Design a Logo That Best Represents Your Brand
Coke Zero Dabbles in Multichannel Marketing
Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you […]
Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team
Bring Your Marketing Strategy out of the Stone Age
Is your e-mail marketing strategy stuck in the Stone Age? If the methods your company chooses to use are outdated, your company will not see results. The following list will get you started on bringing your e-mail marketing strategies into the 21st century. Going Mobile Today’s society is a fast-paced, “move it or lose it” […]
Are You Marketing Your Product — or Your Category?
The 3 C’s of Personalization
There is a growing disconnect between companies and their consumers because online personalization is imperfect. In order to stay relevant, companies must offer a first-hand experience online and make information user friendly. The following 3 C’s of personalization will result in a more fulfilling and efficient experience on your company’s site. Customer Profile: In order […]
Prepare Yourselves, 2016 is Coming.
As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your company […]
