Logo for Alpha Dog Advertising LLC featuring a silhouette of a standing dog on the left and the company name in bold orange and black text, perfect for showcasing an innovative advertising or marketing brand on a light background.

Insights Category: Marketing

The 3 C’s of Personalization

A workspace with scattered papers, smartphones, coffee cups, a tablet displaying a marketing meeting summary, a pen, and a closed folder—all arranged around the edges of a white table with an empty center.

There is a growing disconnect between companies and their consumers because online personalization is imperfect. In order to stay relevant, companies must offer a first-hand experience online and make information user friendly. The following 3 C’s of personalization will result in a more fulfilling and efficient experience on your company’s site. Customer Profile: In order […]

Prepare Yourselves, 2016 is Coming.

A simple right-pointing arrow, often used in advertising and marketing, is carved into a textured, cracked white wall, with the arrow positioned on the left side and pointing toward the right.

As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel are essential to your company […]

Two Words That May Change Your Marketing Strategy

A person wearing rings and a smartwatch types on a laptop keyboard with one hand, while the other—perhaps brainstorming marketing ideas—rests on the trackpad. A notebook and pen are visible in the background on a wooden desk.

As marketers and communication specialists, our job is to help clients create a brand that will resonate with their audience and help them understand why they should trust the client’s brand over the competition’s. When we first sit with a client, they usually start by asking us to help them capture more market share by […]

“Branding”
= Positioning

A grid of small, square gray tiles with scattered colorful tiles in red, blue, orange, green, and off-white creates a striking geometric pattern—an eye-catching design perfect for bold marketing or advertising visuals. The tiles are oriented diagonally.

Branding, branding, branding. I have a love hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were theirs on a long […]

Rules of Engagement: 6 Steps to Social Media Success

A hand holding a smartphone with the Twitter login screen displayed, above a round wooden table with a white cup and saucer in the background—perfect for exploring marketing or advertising trends on social media.

Social media has become the new standard of communication for both our personal and professional routine! Even more so than traditional means of communicating news, events and your life’s monumental moments; online posts endure and are readily available from the time you click submit. Just as you strive to maintain a positive perception for your […]

3 SEO Pitfalls to Avoid

A laptop displaying code sits on a desk next to an orange coffee mug. In the blurred background, a standing lamp and shelves with books and decor hint at a creative marketing or advertising workspace.

Team Dog kicked off 2014 with an extensive and informative training course on SEO (Search Engine Optimization), which is the process of optimizing web pages so that search engines find yours ahead of the competition’s, driving traffic to your website. Some of the most popular search engines include Google, Bing, and Yahoo. We learned a […]

6 Steps to Business Success

Close-up of a person's lower legs and feet in orange and gray sneakers as they walk up concrete outdoor stairs, capturing a dynamic moment perfect for marketing or advertising active lifestyles.

At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. Alpha Dog Advertising was once just an idea, similar to the ideas that our  […]

Marketing Trends for 2015

Three people sit around a laptop, discussing marketing strategies and pointing at the screen. One wears ripped jeans, another sports a smartwatch. The casual setting includes a coffee table in front of them, viewed from above.

To help prepare you for the New Year, here is a list of a few marketing trends you can expect to see throughout 2015: 1. Content Marketing: B2B companies with blogs bring in almost 70% more leads than those without blogs. By putting out interesting and industry related content, you will be seen as an […]