Two Words That May Change Your Marketing Strategy
As marketers and communication specialists, our job is to help clients create a brand that will resonate with their audience and help them understand why they should trust the client’s brand over the competition’s. When we first sit with a client, they usually start by asking us to help them capture more market share by […]
“Branding”
= Positioning
Branding, branding, branding. I have a love hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were theirs on a long […]
Rules of Engagement: 6 Steps to Social Media Success
Social media has become the new standard of communication for both our personal and professional routine! Even more so than traditional means of communicating news, events and your life’s monumental moments; online posts endure and are readily available from the time you click submit. Just as you strive to maintain a positive perception for your […]
3 SEO Pitfalls to Avoid
Team Dog kicked off 2014 with an extensive and informative training course on SEO (Search Engine Optimization), which is the process of optimizing web pages so that search engines find yours ahead of the competition’s, driving traffic to your website. Some of the most popular search engines include Google, Bing, and Yahoo. We learned a […]
6 Steps to Business Success
At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. Alpha Dog Advertising was once just an idea, similar to the ideas that our […]
In-house Employee or Outside Agency: Who Should You Hire for Your Company’s Marketing Needs?
As 2014 comes to an end and companies begin to prepare their 2015 budgets, marketing tends to become one of the last things they consider. Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Without an effective marketing plan, companies are unable to generate new […]
Marketing Trends for 2015
To help prepare you for the New Year, here is a list of a few marketing trends you can expect to see throughout 2015: 1. Content Marketing: B2B companies with blogs bring in almost 70% more leads than those without blogs. By putting out interesting and industry related content, you will be seen as an […]
Client/Agency Relationships
Good agencies attract good clients, and good clients create great agencies. OK, this may sound a bit odd or even self-serving, but we have discovered through the years that the best clients are the ones who consider us a partner and collaborate with us and trust our experience to guide them on marketing objectives and […]
How to Set a Marketing Budget
Why Are you Being Ignored?
