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Insights Category: Marketing

Marketing Trends for 2015

Three people sit around a laptop, discussing marketing strategies and pointing at the screen. One wears ripped jeans, another sports a smartwatch. The casual setting includes a coffee table in front of them, viewed from above.

To help prepare you for the New Year, here is a list of a few marketing trends you can expect to see throughout 2015: 1. Content Marketing: B2B companies with blogs bring in almost 70% more leads than those without blogs. By putting out interesting and industry related content, you will be seen as an […]

Client/Agency Relationships

A person gestures with their hands while sitting at a conference table with a laptop, smartphone, and notebook, suggesting a marketing or advertising meeting. Another individual is blurred in the background, indicating an active discussion.

Good agencies attract good clients, and good clients create great agencies. OK, this may sound a bit odd or even self-serving, but we have discovered through the years that the best clients are the ones who consider us a partner and collaborate with us and trust our experience to guide them on marketing objectives and […]

CPBJ Turns to Alpha Dog for Marketing Outlook

A laptop on a glass table displays marketing analytics dashboards with graphs, charts, and statistics in green and blue tones. The modern office setting features shelves and a wooden door in the background.

Central Penn Business Journal calls on Alpha Dog Advertising and other prominent agencies in the region to get a pulse on marketing and the economy. Craig Trout  along with other marketing experts share their insights.