How to Create a Social Media Content Strategy That Resonates with Your Audience
Coke Zero Dabbles in Multichannel Marketing
Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How do they do this you […]
Bring Your Marketing Strategy out of the Stone Age
Is your e-mail marketing strategy stuck in the Stone Age? If the methods your company chooses to use are outdated, your company will not see results. The following list will get you started on bringing your e-mail marketing strategies into the 21st century. Going Mobile Today’s society is a fast-paced, “move it or lose it” […]
Social Media Search Engine on the Horizon
Let’s say I am visiting Miami (-a dream in this cold weather), and I am desperate for a good Cuban sandwich. I could use Google to search where to go, which would most likely lead me to websites with the best SEO for a Cuban, which is fine. But I would sooner trust friends’ opinions […]
Home Sweet Phone
As a leading positioning and advertising agency, we are always looking at the latest digital marketing trends and new social media applications in order to keep our clients in the know. Upon hearing of Facebook’s newly unveiled application, I took a closer look. As a response to the move from desktop and web to phones, […]
Rules of Engagement: 6 Steps to Social Media Success
Social media has become the new standard of communication for both our personal and professional routine! Even more so than traditional means of communicating news, events and your life’s monumental moments; online posts endure and are readily available from the time you click submit. Just as you strive to maintain a positive perception for your […]