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Insights Category: What's Trending?

Pantone Fashion Color Report for the Spring of 2016

A close-up of a wall covered with overlapping, diamond-shaped tiles in various pastel colors—perfect for eye-catching advertising or creative marketing—arranged in a repeating, scale-like pattern.

 New York Fashion Week came to a close on September 17th, making it the perfect time to reveal the Pantone Fashion Color Report for the spring of 2016. “Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves,”-said the executive director, Leatrice […]

The 3 C’s of Personalization

A workspace with scattered papers, smartphones, coffee cups, a tablet displaying a marketing meeting summary, a pen, and a closed folder—all arranged around the edges of a white table with an empty center.

There is a growing disconnect between companies and their consumers because online personalization is imperfect. In order to stay relevant, companies must offer a first-hand experience online and make information user friendly. The following 3 C’s of personalization will result in a more fulfilling and efficient experience on your company’s site. Customer Profile: In order […]

Marketing Trends for 2015

Three people sit around a laptop, discussing marketing strategies and pointing at the screen. One wears ripped jeans, another sports a smartwatch. The casual setting includes a coffee table in front of them, viewed from above.

To help prepare you for the New Year, here is a list of a few marketing trends you can expect to see throughout 2015: 1. Content Marketing: B2B companies with blogs bring in almost 70% more leads than those without blogs. By putting out interesting and industry related content, you will be seen as an […]