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Guest Speaking at
Millersville University

Craig Trout acts as “guest professor” at Millersville for an MBA class and discusses the values of demographic research and knowing your target.

A luxury Richard Mille wristwatch with a skeleton dial, diamond-studded bezel, and black rubber strap is showcased against a dark green background, perfect for high-end advertising or marketing campaigns.

The Branding Strategy Behind Richard Mille’s Rapid Rise

A person sits at a wooden table, jotting down marketing notes in an open notebook. A black mug, a pair of glasses, a smartphone, and papers are nearby. Another person’s hand is visible in the background, also writing.

The Power of Brand: Why a Strong Brand and Solid Marketing Program Are Critical Before a Business Sale

A modern desk with an iMac displaying a rising marketing graph, surrounded by notebooks, a smartphone, coffee cup, and potted plants in a bright, minimal office setting.

Marketing During Uncertain Economic Times

A luxury silver Rolex wristwatch with a blue dial, silver hour markers, and a metal band is displayed on a flat surface, perfect for marketing campaigns or advertising in premium lifestyle magazines.

Building a Timeless Brand: Lessons from Rolex’s Global Success