Whether as a totally new brand or as a sub-brand of an existing business, having a strong, cohesive identity is crucial to the brand’s success. We research the industry your brand will inhabit to identify how others portray themselves, what they offer, how they say what they say, and determine what will make your brand stand apart.
We brainstorm ideas for the brand’s name based on our research and the emotional cues of its persona and intent. We use the Trademark Electronic Search System to identify potential trademark or copyright issues within the United States. When you’ve agreed on a name, logo development begins along with asset creation of elements such as icons, colors, and recommended imagery. Together, these elements form a robust foundation from which to launch your brand.
