Are You Marketing Your Product — or Your Category?
If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...READ MORE
WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT
Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...READ MORE
WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?
As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand. What’s the difference? To help clarify, we have tried to explain the purpose...READ MORE
6 Steps to Business Success
At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. Alpha Dog Advertising was once just an idea, similar...READ MORE
"Branding" = Positioning
Branding, branding, branding. I have a love/hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were...READ MORE