WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

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6 Steps to
Business Success

At Alpha Dog Advertising we are proud to partner with some of the regions most influential entrepreneurs and help them strategically build their visions into a successful, thriving brand. Helping our clients realize their revenue potential is the reason we exist. Alpha Dog Advertising was once just an idea, similar...

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"Branding"
= Positioning

Branding, branding, branding. I have a love/hate relationship with this word. Technically branding refers to the practice of placing a hot iron in the shape of a symbol or character to the flesh of cattle. There were two reasons for doing this, one so ranchers could determine which cattle were...

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