WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

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DOES EFFECTIVE WEBSITE DESIGN
ENHANCE THE SALES FUNNEL?

We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This...

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A MARKETING AGENCY PERSPECTIVE
ON WEBSITE DESIGN

As a marketing agency, we understand today’s websites are not the same websites that were created 15 years ago. Today they are one of the most effective marketingand sales tools ever developed for business. So what sets a good website design apart from a mediocre one? Is it search engine optimization, a good-looking...

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Not Your Grandfather’s
Newsletter!

Long gone are the days when a newsletter was put together by the company president’s assistant using clip art and a free software program. Today’s newsletters are more sophisticated than ever, resembling slick mini-magazines rather than just something thrown together. When done correctly, newsletters provide a wealth of opportunities for...

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Pantone Fashion Color Report
for the Spring of 2016

 New York Fashion Week came to a close on September 17th, making it the perfect time to reveal the Pantone Fashion Color Report for the spring of 2016. “Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real...

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Start Being
"Moody"

A mood board or “inspiration board” is a tool used by designers to establish the aesthetic feel of a project. It is a collection or collage of images, patterns, fonts, color palettes that communicate the overall direction of the project – It puts your ideas into context. When do we...

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