OUR BLOG

How to Adapt Your Marketing Strategy for Inflation

By Craig Trout, Owner & President In today’s economic climate, businesses are struggling. Not only is it difficult to fill open positions, but inflation is causing major headaches. For a variety of reasons, including effects of the pandemic, current demand for goods and services is outweighing supply, causing costs to...

How to Create a Marketing Strategy for Your Business

By Craig Trout, Owner & President For more than a decade, Alpha Dog Advertising has helped clients in a variety of industries build better revenue. I’ve noticed a common trend in that time: There is a lack of clarity in how to achieve success through a marketing plan that’s grounded...

Are You Marketing Your Product — or Your Category?

If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...

Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial...

How to Design a Logo That Best Represents Your Brand

Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...

What Does It Take to Build a Brand?

  We hear this question a lot in our conversations with potential clients. Often they refer to brands like Apple, Nike, Coca-Cola, Amazon — huge brands that are known around the globe. Thing is, all of these brands had humble beginnings, and no one knew of them until long after...