How to Design a Logo That Best Represents Your Brand

Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...

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What Does It Take to Build a Brand?

  We hear this question a lot in our conversations with potential clients. Often they refer to brands like Apple, Nike, Coca-Cola, Amazon — huge brands that are known around the globe. Thing is, all of these brands had humble beginnings, and no one knew of them until long after...

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WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT

Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...

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KELLY CRANE WINKLER JOINS ALPHA DOG ADVERTISING AS PUBLIC RELATIONS DIRECTOR

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue opportunities, is proud to announce Kelly Crane Winkler as public relations director. With the arrival of Winkler, the firm now offers a full suite of public relations service offerings, including media cultivation, content...

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WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

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DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?

If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...

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