Are You Marketing Your Product — or Your Category?
If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...READ MORE
Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team
Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial...READ MORE
How to Design a Logo That Best Represents Your Brand
Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...READ MORE
What Does It Take to Build a Brand?
We hear this question a lot in our conversations with potential clients. Often they refer to brands like Apple, Nike, Coca-Cola, Amazon — huge brands that are known around the globe. Thing is, all of these brands had humble beginnings, and no one knew of them until long after...READ MORE
WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT
Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...READ MORE
WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?
As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand. What’s the difference? To help clarify, we have tried to explain the purpose...READ MORE