DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?

If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...

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WHY ARE YOU
BEING IGNORED?

When we meet with organizations looking to start a relationship with a new marketing agency, many of the conversations start with them saying, “We realize we aren’t doing a good job at marketing” or “We feel we could be doing marketing better.” When we ask them to describe what they...

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3 FACTORS FOR SELECTING
A MARKETING AGENCY

Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But...

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Prepare Yourselves,
2016 is Coming.

As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel...

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Coke Zero Dabbles in
Multichannel Marketing

Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How...

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Client/Agency
Relationships

Good agencies attract good clients, and good clients create great agencies. OK, this may sound a bit odd or even self-serving, but we have discovered through the years that the best clients are the ones who consider us a partner and collaborate with us and trust our experience to guide...

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