KELLY CRANE WINKLER JOINS ALPHA DOG ADVERTISING AS PUBLIC RELATIONS DIRECTOR
Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue opportunities, is proud to announce Kelly Crane Winkler as public relations director. With the arrival of Winkler, the firm now offers a full suite of public relations service offerings, including media cultivation, content...READ MORE
DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?
If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...READ MORE
WHY ARE YOU BEING IGNORED?
When we meet with organizations looking to start a relationship with a new marketing agency, many of the conversations start with them saying, “We realize we aren’t doing a good job at marketing” or “We feel we could be doing marketing better.” When we ask them to describe what they...READ MORE
3 FACTORS FOR SELECTING A MARKETING AGENCY
Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But...READ MORE
Prepare Yourselves, 2016 is Coming.
As hard as it is to believe, 2015 is rounding third base and heading for home plate. As the new year approaches, it is crucial that your company starts planning your marketing strategy for 2016. To help aid in your discussion, below are a few marketing tactics that we feel...READ MORE
Coke Zero Dabbles in Multichannel Marketing
Food and beverage companies predominantly focus on taste and presentation when creating ads, and Coke Zero has been no exception, until now. They have decided to take advantage of a multichannel marketing technique geared towards millennials that focusses on how the drink sounds as opposed to how it tastes. How...READ MORE