OUR BLOG

DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?

If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...

WHY ARE YOU
BEING IGNORED?

When we meet with organizations looking to start a relationship with a new marketing agency, many of the conversations start with them saying, “We realize we aren’t doing a good job at marketing” or “We feel we could be doing marketing better.” When we ask them to describe what they...

HOW TO SET
A MARKETING BUDGET

One of the first questions we ask when meeting with a prospective client is “What is your marketing budget?” Most often we receive either a blank stare or an answer that tries to rationalize why they don’t want to tell us. The latter usually stems from fear, the fear of...

THE HUMAN RESOURCES BENEFITS
OF MARKETING

Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too...

3 FACTORS FOR SELECTING
A MARKETING AGENCY

Choosing a marketing partner can be difficult, especially when you look at the national statistics that state there are more than fifty thousand design, web, and marketing agencies in the U.S. That averages to a thousand choices per state if you were going to narrow your options down strictly by location. But...

DOES EFFECTIVE WEBSITE DESIGN
ENHANCE THE SALES FUNNEL?

We all know that our habits have changed due to the prevalence of the Internet. How we conduct business and how businesses interact with customers has changed forever. The most effective website design takes into account the sales process and acts as a catalyst for the sales funnel and driving more opportunities for lead conversion. This...