OUR BLOG

5 Reasons Your Business Should Engage with Other Community Organizations

By Scout Will, Assistant Brand Manager In today’s market, many companies are in a head-down, focus-on-the-bottom-line approach to doing business, with everyone from top execs to new employees reeling from the challenges of the past few years. At Alpha Dog Advertising, we’ve maintained the perspective that good business — and...

Meet the new Copy Cats at Alpha Dog

You could say things are going pretty well here at Alpha Dog – so darn well that we’ve hired two new writers in the last few months! Jasmine Summers comes to us via Cambodia after she spent some time in the Fashion District trenches of Manhattan. Clayton Margerum is a...

New Employee Spotlight: Kristen Berndt, Art Director

We are thrilled to welcome Kristen Berndt to the Doghouse as the newest member of our team. Kristen proudly grew up in Lancaster County before attending Pratt Institute in Brooklyn, New York, where she earned a bachelor of fine arts in communications design / graphic design. With a rich background...

SCAD Alumna Anya Witmer Joins the Alpha Dog Team

Alpha Dog is thrilled to introduce one of the newest members of our creative department — graphic designer Anya Witmer, a graduate of Savannah College of Art and Design (SCAD) with a bachelor’s degree in fine arts in graphic design. She also recently earned a master’s degree of professional studies...

How to Create a Social Media Content Strategy That Resonates with Your Audience

By Kacie Berger, Social Media Specialist Sometimes it’s fun to live by the seat of your pants and go wherever the wind blows. But when it comes to your company’s social media strategy, it’s far more effective (and lucrative) to settle down and develop a cohesive strategy that encompasses your...

How to Adapt Your Marketing Strategy for Inflation

By Craig Trout, Owner & President In today’s economic climate, businesses are struggling. Not only is it difficult to fill open positions, but inflation is causing major headaches. For a variety of reasons, including effects of the pandemic, current demand for goods and services is outweighing supply, causing costs to...