Public Relations 2.021 — Part One of a Three-Part Series

By Kelly Crane Winkler, PR Director at Alpha Dog Advertising   Long gone are the ye olde public relations days of “Dial and Smile.” Today’s PR professional needs to be equipped with a lot more than a sexy product to push and a few editor friends on the speed dial....

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two alpha dog advertising employees discussing brand positioning strategies in front of orange wall

Are You Marketing Your Product — or Your Category?

If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...

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Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial...

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How to Design a Logo That Best Represents Your Brand

Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...

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What Does It Take to Build a Brand?

  We hear this question a lot in our conversations with potential clients. Often they refer to brands like Apple, Nike, Coca-Cola, Amazon — huge brands that are known around the globe. Thing is, all of these brands had humble beginnings, and no one knew of them until long after...

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WHEN YOU WANT TO MAKE A VIDEO, BUT THE BUDGET OR TIMING ISN'T PERFECT

Video Marketing Video is a powerful marketing tactic to deliver a message. At Alpha Dog Advertising, we are often asked to help brands create a story and an engaging and memorable way to communicate it. But what do you do when a client doesn’t have the budget for a large-scale...

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