OUR BLOG

Kelly Crane Winkler Joins Alpha Dog Advertising as Public Relations Director

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue opportunities, is proud to announce Kelly Crane Winkler as public relations director. With the arrival of Winkler, the firm now offers a full suite of public relations service offerings, including media cultivation, content...

WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A BRAND POSITION?

As a strategic brand positioning and marketing communications agency, we are often approached by organizations looking for a “rebrand.” After some discussion, sometimes we find what they really want is just a new logo—not a new brand.  What’s the difference? To help clarify, we have tried to explain the purpose...

DO YOU NEED AN OUTSIDE MARKETING AGENCY OR AN IN-HOUSE MARKETING DEPARTMENT?

If you’re starting a small or medium-sized business, you’re probably focusing on what you do best—whether it’s baking cakes, selling the latest fashions, or providing IT services. You know marketing is important, but it’s probably not your main area of expertise. As your business develops and (hopefully) grows, you’ll need...

WHY ARE YOU
BEING IGNORED?

When we meet with organizations looking to start a relationship with a new marketing agency, many of the conversations start with them saying, “We realize we aren’t doing a good job at marketing” or “We feel we could be doing marketing better.” When we ask them to describe what they...

HOW TO SET
A MARKETING BUDGET

One of the first questions we ask when meeting with a prospective client is “What is your marketing budget?” Most often we receive either a blank stare or an answer that tries to rationalize why they don’t want to tell us. The latter usually stems from fear, the fear of...

THE HUMAN RESOURCES BENEFITS
OF MARKETING

Traditionally, integrated marketing’s function is improving sales opportunities, whether it is through brand positioning to differentiate you from the competition, lead conversion, or tactics that help your customer see the benefits of choosing you over your competitors. But what about marketing as it relates to the human resources department? Too...