How to Create a Marketing Strategy for Your Business

By Craig Trout, Owner & President For more than a decade, Alpha Dog Advertising has helped clients in a variety of industries build better revenue. I’ve noticed a common trend in that time: There is a lack of clarity in how to achieve success through a marketing plan that’s grounded...

READ MORE

3 Ways Public Relations Works Toward Better Revenue

By Emily Shuler, Public Relations Manager The role of public relations in a brand’s business and marketing plan, and how it contributes to revenue, is often misunderstood and undervalued. Public relations goes far beyond crisis or reputation management; it is a tool that — when used responsibly — elevates your...

READ MORE

Why Blogging Is Crucial for Your Business: 7 Reasons You Should Be Blogging Right Now

By David Jenkins, Digital Marketing Coordinator at Alpha Dog Advertising When it comes to raising awareness of your business and increasing traffic on your website, blogging is one of the most effective tools you can use. A successful blog can be a key acquisition channel to attract new customers, as...

READ MORE

Alpha Dog Advertising Welcomes Digital Marketing Specialist David Jenkins and Senior Graphic Designer Alexandra Hartman

(LANCASTER, PA) — January 27, 2021 — Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome digital marketing specialist David Jenkins and senior graphic designer Alexandra Hartman to the team.   Jenkins brings to the team a business-solutions...

READ MORE
two alpha dog advertising employees discussing brand positioning strategies in front of orange wall

Are You Marketing Your Product — or Your Category?

If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...

READ MORE

Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial...

READ MORE