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Alpha Dog Advertising Welcomes Digital Marketing Specialist David Jenkins and Senior Graphic Designer Alexandra Hartman

(LANCASTER, PA) — January 27, 2021 — Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome digital marketing specialist David Jenkins and senior graphic designer Alexandra Hartman to the team.   Jenkins brings to the team a business-solutions...

Public Relations 2.021 — Part Two of a Three-Part Series

By Kelly Crane Winkler, PR Director at Alpha Dog Advertising   Let’s get ready to pitch. Yes, you are still getting ready. In part II of this series, we will cover: You’re Only as Good as Your List: How to Build a Targeted Media List Connecting the Dots: What the...

Public Relations 2.021 — Part One of a Three-Part Series

By Kelly Crane Winkler, PR Director at Alpha Dog Advertising   Long gone are the ye olde public relations days of “Dial and Smile.” Today’s PR professional needs to be equipped with a lot more than a sexy product to push and a few editor friends on the speed dial....

Are You Marketing Your Product — or Your Category?

If you’ve been reading our blog, you know that Alpha Dog Advertising is a strategic brand development and marketing communications firm. We have written quite a few posts on how we develop strong brands and effective branding strategies. In this post we are going to discuss the importance of positioning...

Alpha Dog Advertising Welcomes Brand Manager Jen Arnold to the Team

Alpha Dog Advertising, a brand positioning and marketing communications firm specializing in leading brands to better revenue, is proud to welcome Brand Manager Jen Arnold to the team. Along with 24 years of brand communications and project management experience, Arnold has an extensive background in market research — a crucial...

How to Design a Logo That Best Represents Your Brand

Let’s get a popular myth out of the way first — a logo is NOT the foundation of creating a brand itself. However, a logo IS an important part of any brand development project, as it is the visual representation of a brand and everything an organization represents. With all...