OUR BLOG

New Employee Spotlight: Kristen Berndt, Art Director

We are thrilled to welcome Kristen Berndt to the Doghouse as the newest member of our team. Kristen proudly grew up in Lancaster County before attending Pratt Institute in Brooklyn, New York, where she earned a bachelor of fine arts in communications design / graphic design. With a rich background...

SCAD Alumna Anya Witmer Joins the Alpha Dog Team

Alpha Dog is thrilled to introduce one of the newest members of our creative department — graphic designer Anya Witmer, a graduate of Savannah College of Art and Design (SCAD) with a bachelor’s degree in fine arts in graphic design. She also recently earned a master’s degree of professional studies...

How to Create a Social Media Content Strategy That Resonates with Your Audience

By Kacie Berger, Social Media Specialist Sometimes it’s fun to live by the seat of your pants and go wherever the wind blows. But when it comes to your company’s social media strategy, it’s far more effective (and lucrative) to settle down and develop a cohesive strategy that encompasses your...

How to Adapt Your Marketing Strategy for Inflation

By Craig Trout, Owner & President In today’s economic climate, businesses are struggling. Not only is it difficult to fill open positions, but inflation is causing major headaches. For a variety of reasons, including effects of the pandemic, current demand for goods and services is outweighing supply, causing costs to...

The Doghouse Keeps Growing

If you’ve stopped by Alpha Dog lately, you’ve probably noticed a few new faces. Our agency continues to grow, and we’ve steadily been adding additional skill sets and expertise to better serve our clients. We’re excited to introduce our newest team members, who are adding fresh perspectives on social media,...

4 Copywriting Tips for Your Business

By: Aftan Hoffer, Copywriter at Alpha Dog Advertising Poorly written content can kill your business. Online customers get their first impression of you in a matter of seconds and decide whether to stick around or click away. So even if you have the best product or service in the world,...